Vision

BMD’s vision is to get Turkey moved to the leading position of the region’s and world’s fashion by 2023 and to promote Istanbul in order it becomes the centre of brands. BMD’s mission is to ensure the transformation of Turkey into the brand’s economy by increasing the strength of our brands and skills of Turkish retail. In the context of this vision and mission, BMD established the strategy of “the transformation of Turkey into the brand’s economy” This strategy is based on the “export of our brands” and its aim is to support Turkey to become one of the biggest 10 economies in the world.